Step 2
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PROMPT → USE This Chat Chat GPT-
🔍 Analyze the market for [Product Name] and provide an advanced strategic breakdown. Apply the most powerful direct marketing and persuasive advertising principles to extract actionable insights. Present all findings in a structured table format for easy execution. according to the data I give you (amazon review) competitor site, gigabrain review
1. Unique Selling Proposition (USP) – What Makes This Product Stand Out?
- What major pain point or frustration does this product eliminate?
- What unique mechanism (technology, ingredient, method) differentiates it from existing solutions?
- What specific, irresistible promise can be made to compel immediate purchase?
2. Mass Desire – Tapping into a Pre-Existing Market Demand
- What deep-rooted psychological or lifestyle desire does this product fulfill? (Based on Gene Schwartz’s Mass Desire Theory)
- Is this need conscious (prospects actively searching for a solution) or latent (needs to be triggered)?
3. Prospect’s Desired Outcome – The Ultimate Transformation
- What final transformation does the customer expect?
- How can we intensify and amplify the emotional impact of this transformation in our marketing?
4. Emotional Impact & Psychological Triggers
- What are the dominant emotions associated with this product? (e.g., relief, excitement, confidence, social status)
- How can we structure messaging to reinforce and amplify these emotions?
5. Key Emotional Triggers – Psychological Biases That Drive Action
- What psychological triggers (scarcity, urgency, social proof, FOMO) can be leveraged to maximize conversions?
- How do top competitors use these triggers in their marketing?
6. Potential Objections & Rebuttals – Overcoming Customer Doubts
- What are the top 3 objections preventing customers from buying right now?
- How can we preemptively neutralize these objections through messaging and positioning?
7. UMP (Unique Mechanism of the Problem) – Why Does This Problem Still Exist?
- Why have existing solutions failed to fully resolve this problem?
- What is the missing element that keeps customers searching for something better?
8. UMS (Unique Mechanism of the Solution) – What Makes This Product the Best?
- What specific feature, material, or technology makes this the superior choice?
- How does this mechanism deliver a better, faster, or more efficient result?
9. Competitor Insights – Leveraging Weaknesses for Strategic Advantage
- Analyze Amazon reviews and competitor feedback to identify common customer frustrations and unmet needs.
- Extract key messaging angles from competitor ads and websites – what works and what doesn’t?
- Identify market gaps that can be exploited for differentiation.
10. Top Advertising Strategies & Marketing Angles
- 🔥 Top 3 Ad Angles to Test (e.g., "Instant Transformation," "Secret Breakthrough," "Hidden Urgency")
- 💡 3 Powerful Key Messages to use in ads, product descriptions, and landing pages
PART 2: How to Beat the Competition & Dominate the Market
Now, let’s go beyond just positioning the product – let’s make it the category king by systematically outperforming the competition.
1. Introduce a New Solution – Solve the Problem in a Superior or Innovative Way
- What is the biggest pain point in the market that competitors aren’t fully addressing?
- How can we solve this pain point in a way that is faster, easier, or more enjoyable than existing solutions?
2. Leverage a Unique Mechanism – Make Your Product Uncopyable
- Develop or highlight a proprietary feature, technology, or process that makes this product the only real solution.
- Clearly articulate why this unique mechanism matters and how it delivers superior results.
3. Optimize the Advertising Funnel – Convert More Customers at Every Stage
- Use laser-targeted ads that speak directly to customer pain points at different stages:
- Awareness: Highlight the problem in a way that feels urgent and relatable.
- Consideration: Show clear differentiation and prove why this product is superior.
- Conversion: Offer a strong reason to act NOW (limited-time discount, exclusive bonus, etc.).
4. Strengthen the Value Proposition – Make It an Irresistible Deal
- Craft a compelling offer that makes competitors look inferior.
- Emphasize unique benefits such as lifetime durability, faster results, premium quality materials, or a risk-free guarantee.
- Use "stacking value" techniques (e.g., bonuses, bundles, or exclusive add-ons) to increase perceived worth.
5. Optimize the Price-to-Value Ratio – Justify a Higher Price or Undercut Competitors
- If premium-priced: Emphasize longevity, exclusivity, and higher effectiveness to justify the investment.
- If undercutting competitors: Prove that the product delivers superior value despite the lower price.
- Frame the price as an investment rather than a cost – highlight the long-term benefits and ROI.
6. Expose Competitor Weaknesses & Exploit Market Gaps
- Identify key pain points in competitor products:
- Too expensive? → Position ours as the better-value alternative.
- Ineffective or outdated? → Showcase our innovative edge.
- Poor customer experience? → Highlight our exceptional service, support, or community.
- Use side-by-side comparisons to demonstrate why our product is the smarter choice.
7. Use Psychological Warfare – Trigger FOMO & Social Proof
- Implement urgency & scarcity: Limited stock, expiring offers, early-bird discounts.
- Use social proof & authority: Testimonials, influencer endorsements, expert reviews.
- Tap into the bandwagon effect: Showcasing trending popularity or viral success.
Competitor :
Review Amazon (attached)
GigaBrain:
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PROMPT For ADS
- Chat GPT utilisez auparavant
According to the data collected Provide the top 3 unique and best marketing angles that tap into customer desires and problem. Under each angle, create 4 proven headlines /messaging designed to maximize conversion, stand out, and connect deeply with the target audience. Plus give me 5 Hook for each of angle. Find inspiration from my hook headline. Use powerful, benefit-driven language and innovative phrasing that resonates with our prospect. Take inspiration from the advice in this book “BREAKTRHOUGH ADVERTISING”
Hook Inspiration 1b4387646c3e80b2ab63f20d1423ad07.pdf
Breakthrough Advertising DATASET.pdf
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HOW TO BEAT THE COMPETITORS
Customer Personas 🧍🏻♀️
| Persona 1: |
Give this persona a clear identity + name e.g. “The New Gym Member” |
| Age range: |
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| Gender: |
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| Scepticism / Problem |
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| Discovery |
[The brand / specific product] |
| Feature / Benefit |
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| Case Study / Testimonial |
Take inspiration or direct quotes from customer reviews. |
| “New State” |
What is the customer getting / benefitting from by having this product? Are they saving time? Money? |
| Call to Action |
Be specific in what you want the customer to do when seeing this ad. |
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