🎯 BRAND GOAL with DR Ads:

• Immediate Response Goal: Direct response marketing aims to elicit an immediate response from the client, compelling them to take instant action.
• CTA Inclusion: Ensure the video features a Call to Action (CTA), guiding viewers on the desired next steps.
• Significance of Direct Response:
  • send a clear and specific message to a target audience
  • Measure Advertising Effectiveness through Performance Tracking
  • the only form of advertising that allows you to put 1$ and make 2$ back
• Financial Impact:
  • Money Fast: Direct response generates quick revenue, while brand building accumulates wealth over time.
  • Utilizing Pain: Focusing on product pain points to drive sales.

✨ Video Editor Tips:

• Equipment and Setup:
  • Maximize RAM and Graphics Card for speed.
  • Utilize 2 Monitors for efficiency.
  • Incorporate an External SSD for enhanced speed.
  • you need a high performing pc to avoid wasting time and power (performance)
• Mindset and Learning:
  • Continuous Learning: Stay updated with industry trends.
  • Watch Winning ads on FOREPLAY
  • always have a beginners mindset -> arrogance will get you nowhere
  • invest in your gear, you need to be comfortable to perform
• Responsibilities:
  • your job is very important
  • Organization : being organized will help a lot (footages - tools..)
  • get tools that will allow you to optimize your time and be more efficient (doing more things faster - for example : auto caption - plugins - visual FX - AI..)
  • Project Saving: Always save projects for future modifications.
  • Sell the product : (study and analyze the product to know what style of editing would fit)
  • Read the Brand Playbook, look at LP
  • Platform Nuances: Tailor editing for each platform (Facebook, TikTok).
  • Elicit emotion through video (keep the clients attention and get them to click, if the attention is lost, all the work is for nothing)

Continuous Improvement:

• Error-Free Videos: Emphasize the importance of delivering high-quality, error-free content.
• learn from the data (previous winners) and apply learnings (winning formula) - important quote to know : if you are not sold on the video, the audience won't either
• Be a strategist, you need to have a general idea on the outcome first, then place each footage at the right place to eliciting emotions.