[Process en anglais car il est le même qu’on utilise et est restera updaté]

7: Outreach

Once they reply, send them over an email right away. For email automation you can use Gmass (free), instantly or Lemlist. Important that your email covers all these important points:

• The brand or product they will work on (already include the website in the email)
• What you will use their content for (in our case paid ads on Meta and IG)
• An overview of how the project will work
• What you brief/shot list will looks like (approx how many shots/clips/VOs they’ll need to do) creators don’t want to receive a brief that is not what they were expecting
• Where to upload the footage once done
• Give them an EXAMPLE of a shot list or brief (so they get an idea about the volume)
• Your budget