Structure Winneuses

Ressources

Analyse de Bangers Ads 1M+$ - Et Leur Framework À Répliquer

High-Impact Direct Response Ad Framework

Section	Copy Example	Visual
Hook	Girl Are Crazy About This New Fitted Tees	Video showing a woman touching a man’s t-shirt and reacting positively.
Discredit	Goodbye Olds Jeans, These Are The New Pants To Wear	Comparison shot: old, baggy jeans VS. new, well-fitted pants.
Solution with WOW effect	These new premium fitted t-shirts are freaking amazing.	Close-up of the fabric and its texture, with a hand touching it.
Main Benefit	They are ultra-breathable and last 3 times longer than ordinary tees.	Lab test showing the breathability and durability of the fabric.
Other Benefit	They're ultra-flexible, won't roll up and offer unrivaled support. Plus, They have sweat-resistant technology and the material is very soft & Skin-Friendly.	Video of someone moving freely in the t-shirt, showing flexibility and no rolling up.
Social Proof	They are a game changer for men worldwide.	Montage of customer reviews and 5-star ratings overlay.
Risk-Free + scarcity + Offer	Test them for 45 days without risk, if you are not completely satisfied, they will issue a full refund. Get 50% off today.	Countdown timer showing “Limited Offer -50%” and a highlighted buy button.

High-Impact Direct Response Ad Framework (work great for UGC)

Framework Section	Description	Copy Example	Visuals
Hook	Show the product clearly	Tired of t-shirts that lose their shape after just a few washes? Meet the last t-shirt you'll ever need.	POV camera angle throughout video
USP	[Product Name] contains [Feature 1] which helps me achieve [Benefit 1]. I use it every day with my [X] and it sets me up for the whole day/makes me feel [Emotional Benefit].	Our T-ShirtPro™ contains ultra-flexible fibers that keep their shape, giving me a fresh and stylish look every day. I pair it with my favorite jeans, and it sets me up for confidence all day long!	Transition from product in package to product in hand
CTA	Show product in use with a text overlay for the CTA	Get yours today – Limited time offer, 50% OFF! Tap below to shop now!	Show product in use with a text overlay for the CTA
Product Reveal/Solution	Transition from product in package to product in hand	Watch as we unbox the T-ShirtPro™ and show you how it looks and feels in real life.	Show product in use
Benefits	Show product in use with a text overlay for the CTA	No more stretched-out collars or saggy fits! Our premium fabric hugs your body while keeping you cool and fresh.	Show product in use with a text overlay
How I use [Product Name] to achieve [Benefit]	POV camera angle throughout video	Here’s how I style my T-ShirtPro™ for a casual yet refined look that works all day long.	POV camera angle throughout video
I noticed a difference in just [Timescale]	End with a product shot and a clear, clickable CTA button	I noticed a difference in just one wash – no shrinkage, no fading, and still as soft as day one.	End with a product shot and a clear, clickable CTA button
This is your sign to give it a go	End with a product shot and a clear, clickable CTA button	This is your sign to finally upgrade your wardrobe! Click the link and grab yours now.	End with a product shot and a clear, clickable CTA button

High-Impact Direct Response Ad Framework Problem > Solution (Mini-VSL) (Avancé)

Framework Section	Description	Copy example
Hook	Show the problem	Struggling with Chronic Hand Pain?
UMP (Expliquer le problème)	Explain and show how problem works (education) Make the prospect understand the problem and deliver the good news	If you're watching this, you are experiencing something called neuropathic nerve erosion. It's a degenerative disease that affects your Hand nerves.
Agitation/Emotional	- Show what happen if problem left untreated (worst scenario for his life or family life)

Make him visualize a Future BIG REGRES (POWERFUL) -Other Burning Pain Point | The worst part? This condition gets worse day by day. You see, neuropathic nerve erosion is a brutal condition that can affect anyone, but it hits hardest on those over 60, diabetics, and those with high blood pressure or previous nerve damage | | Discredit other solutions | - Show alternative solution and why is not effective or safe right solution
Explains why other inferior solutions failed at solving the root cause of the problem or explain other solutions
Did not works
Partially works
Works but will stop working
Works but with consequence

→ Do not denigrate the prospect's belief

→ Need Understand the persistent problem of the customer and why the other solutions | You see, now you know why your hand pain can't be fixed with a cream. hand sleeve physical therapy or injections.

Heck, even the knives and needles of the top foot surgeons wouldn't help. That's because any solution is ultimately doomed to fail unless it stimulates the nerve regeneration process in your hand. See, nerves are the vital pathways that send signals and sensations throughout your body, allowing for proper function and pain free movement. | | Intro + UMS (Unique Mecanism of The Solution) | - Prove how the product works, with simple explanations

Explain how your product tackles the problem better than other options.
Show an authority figure doctor, chiropractor, or other person talking about this product
Use ® for proven unique technology
Be specific about the features and benefits that directly address the issue | This technology send a unique combination of targeted impulses. These special impulses trigger the right nerves in your hand and promote the regeneration of damaged nerve cells. This means that within a few days, the nerves in your hand. Can repair and heal, eliminating the pain, tingling, and numbness associated with neuropathy, allowing you to get back to the things you love again without constant hand pain and swelling trapping you in your own body. | | Objection Handling | - Reply to objection | | | Supporting benefits + Visualisation | - Show the most important benefits that will bring the customer. Not as many benefits as possible, but the most important ones in relation to the marketing angle
Show the journey of transformation How he are and how he will be (after first use, after 1 week, etc.)
Show experimentation what it's like to use the product, bring the experience to life + Road map During the first use, after 2 weeks after 1 month | | | Social proof | - proven and show that a lot of people use | Already tested and approved by over 50,000 happy customers | | CTA (urgency) | - Say buy now and quickly | It's available exclusively through this online offer for a limited time. Click to shop now and enjoy off 50% OFF Today only |