💡The easiest way is to imitate the structure and editing style of wining ads.

• Captivating first 10s (Catching Hook and Best part in first 10s)
• Dynamique changes sequence every 2-3s, (but must allow time to see, read text)
• Look Native
• Unconsciously satisfying (0 visual or audible errors)
• Generate Generate emotion (between the music, people showed and the story told by the ads)
• Eye-pleasing background

Good light Pleasant, captivating color Makes you want to watch Part when we see our product need to be positiv (Happy People, see face, etc.)

![1.png](<https://s3-us-west-2.amazonaws.com/secure.notion-static.com/5c127f9d-113a-42ac-b890-bca5ec94b893/1.png>)

![2 (2).png](<https://prod-files-secure.s3.us-west-2.amazonaws.com/12466d4b-99c3-4be5-9c61-a556c6fc6781/3172bf22-ca27-45be-99c6-9dc047627836/2_(2).png>)

• Footage in HQ and related with voice over or text
• Text need to be easy to read and Normal typographie
• Voice Over need to be the most natural possible
• Music need to be generate an emotion and FIT perfectly with ads
• Transition need to be simple and fast and same throughout the ads
• Respecting the structure of a winning ads